The serum step — what concentrated hydration actually does
A serum is not a heavier moisturiser. It is a different kind of product doing a different job.
In a skincare routine, every product has a specific role. Cleanser removes. Essence hydrates and prepares. Moisturiser seals. The serum's role is different from all of them, and it is the one most people misunderstand.
What makes a serum different
A serum carries concentrated, targeted ingredients in a lightweight base that absorbs quickly. The thinner consistency makes it easy to layer, and a small amount goes a long way. It does the job of delivering ingredients, so your moisturiser can do the job of sealing them in.
The multi-layer hydration concept
Single-layer hydration focuses on one level of the skin's surface. Multi-layer hydration uses ingredients of different molecular weights, so hydration is supported at different levels. The Cell Revitalizing Serum is formulated around this idea. The result is hydration that feels comfortable and lasts through the day.
How to use Cell Revitalizing Serum
Morning and night, after essence and before moisturiser.
- Dispense one pump only. One pump is enough for the whole face.
- Dot small amounts onto 5 points: forehead, both cheeks, nose and chin.
- Spread lightly upward and outward from the centre of your face. Light spreading, not pressing or rubbing.
- Wait about 30 seconds for the serum to absorb, then apply your moisturiser.